ENVIRONMENT

TED TALK ZERO-WASTE INNOVATION GOOGLE AWARD WINNER

Geoff is passionate about how humans interact with the planet and the natural world. His TED Talk, "Our Toxic Relationship with Waste", focuses on how garbage and waste are unique to humans and how we must change our economic structures to mimic circular, ecological design if we are to balance the human-biosphere relationship.

THE AGGRESSIVE GOOD
ZERO-WASTE MADE EASY

Based in his passion for waste reduction and ecological stewardship Geoff founded an award-winning clean technology company that created systems to distribute food products by eliminating single-use packaging throughout the supply chain. The Aggressive Good received international acclaim, awards and piloted its systems in multiple Google HQ locations throughout North America, the UK and Europe. TAG was a winner of Google's 2023 Single Use Plastics challenge, a global competition focused on innovation to rid the planet of single-use packaging.

TAG's user-friendly food dispensing systems offered consumers easy, safe, convenient food purchases using any reusable container. The circular distribution design eliminates single-use packaging throughout the supply chain while the data driven system optimizes inventory control and distribution logistics.

TAG partnered with tech business, government, food retailers and distributors to bring an innovativeexperience like no other. TAG received support from the following:

Geoff was an environmental educator with the Sierra Club where he created and delivered interactive workshops educating schools and workplaces on how to integrate environmental solutions and live consciously and sustainably.